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Market share · Last verified Nov 6, 2026

CRM market share Across 2,664,724 companies.

Across the 2,664,724 company installs we see in CRM, HubSpot leads with 96.3%, followed by Salesforce at 2%. Shares count companies, not revenue. HubSpot's count includes every company on its free CRM and marketing tools, which Salesforce, Dynamics 365 and Pipedrive don't offer, so its share reads high. Among the paid-only vendors, Salesforce leads.

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96.3%HubSpot2%Salesforce1.3%Microsoft Dynamics 3650.5%Pipedrive
2,664,724Company installs in CRM
96.3%HubSpot share
4Vendors compared
Share

Share of companies.

HubSpot96.3%
Salesforce2%
Microsoft Dynamics 3651.3%
Pipedrive0.5%
VendorCompaniesShareHubSpot2,564,98596.3%Salesforce52,8172%Microsoft Dynamics 36534,2671.3%Pipedrive12,6550.5%
Switching

Who moves to whom.

Companies that stopped using one vendor and started using another since Nov 6, 2025. Darker cells mean more switches.

From ↓ · To →HubSpotSalesforceMicrosoft Dynamics 365PipedriveHubSpot—n/an/an/aSalesforce0—60258Microsoft Dynamics 365032—20Pipedrive021732—

n/a: we don't see drops for HubSpot yet, so moves away from it aren't counted. Moves to it are.

By company size

Share by company size.

51–200 staff
HubSpot83%
Salesforce8%
Microsoft Dynamics 3656%
Pipedrive2%
201–500 staff
HubSpot84%
Salesforce9%
Microsoft Dynamics 3656%
Pipedrive1%
501–1,000 staff
HubSpot82%
Salesforce10%
Microsoft Dynamics 3657%
Pipedrive1%
1,001–5,000 staff
HubSpot78%
Salesforce12%
Microsoft Dynamics 3659%
Pipedrive1%
5,001–10,000 staff
HubSpot76%
Salesforce12%
Microsoft Dynamics 36511%
Pipedrive1%
10,001+ staff
HubSpot66%
Microsoft Dynamics 36518%
Salesforce15%
Pipedrive1%
How we count

Every signal behind the numbers.

Agent scanning · 01 / 78MX recordsDomain namesMicrosoft 365 behind MimecastShows adoption
Domain names 9
Subdomains and tenants 7
Certificates 4
Website and app 12
Hiring 8
People 6
Company news 7
Vendors and partners 7
Public records 6
Code and infrastructure 8
Incumbent events 4
Questions

CRM market share, answered.

HubSpot, with 96.3% of the 2,664,724 company installs we see in CRM. Salesforce is second at 2%.

By the number of companies where we see each tool in use, not by revenue or seats. A company that uses two of these tools counts for both.

The vendors
Companies using HubSpot2,564,985Companies using Salesforce52,817Companies using Microsoft Dynamics 36534,267Companies using Pipedrive12,655
Head to head
HubSpot vs SalesforceHubSpot vs Microsoft Dynamics 365HubSpot vs PipedriveSalesforce vs Microsoft Dynamics 365Salesforce vs PipedriveMicrosoft Dynamics 365 vs Pipedrive
Market shareEvery category we trackRelated
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