Use it
MCP serverAsk in Claude, ChatGPT or CursorDashboardSearch, filter and export listsAlertsSlack or email when accounts changeAPIThe same data in your own code
NewSwitch alertsKnow the week a company starts leaving a tool.
What we track
Companies using a toolWho runs Snowflake, Okta, Datadog…Who's switchingAccounts moving between toolsMarket shareShare by category, updated monthly
How we work
MethodologyHow every signal gets checkedData sourcingPublic sources only
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Research

Market research. Built on who adopts, drops and switches.

Reports built from Incumbently's data on 1,500+ software tools: which tools win and lose customers, market share by category, and studies of single markets.

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Reports

Latest research.

The first reports are on the way.

Until they land, the data pages below show what each report draws on.

Series

What we publish.

MonthlySwitching reportMonthly. Which tools won and lost customers, and where those customers went.
QuarterlyMarket shareBy category. The share of companies running each tool, and how it moved.
Deep divesAdoption studiesDeep dives on one market, such as LLM APIs, data warehouses or help desks.
Data

What the reports draw on.

DataMarket share by categoryCRM, help desk, observability, data warehouse and identity.DataWho's switchingCompanies moving between rival tools.DataCompanies using a toolWho runs each tool, by size, industry and country.
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Track the tools you sell against and see every change as it happens. Start free, no card needed.

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