Alerts · Every plan

Know the week they switch. Alerts on every adoption and drop.

Incumbently watches 75+ buying signals on the tools you track and tells you when a company adopts or drops one. By email on every plan, and in Slack or any webhook on Max.

Live changes Dropped Zendesk Corvid Labs · DNS records Just now Adopted Intercom Corvid Labs · Website code 6m ago Dropped Jira Juniper Pay · DNS records 19m ago Adopted Snowflake Halcyon Health · Job posts 1h ago
By plan

Pick your pace. Monthly, daily or real time.

Free · $0Monthly report
  • One email a month
  • Who started or stopped using your tracked tool
Pro · $149 a monthDaily digest
  • Every morning, the day's changes
  • Across all 3 tracked tools
  • Sent to everyone on your team
Max · $249 a monthReal time
  • Email as changes land
  • A post to Slack or any webhook
  • Across all 10 tracked tools
In Slack

Where your team already looks.

Max posts each change to a Slack channel or any webhook. Slack shows the summary; your own code can read the structured list.

Webhook body
{
  "text": "Incumbently: 2 new changes\nDropped Zendesk: Corvid Labs (corvidlabs.com)\nAdopted Intercom: Corvid Labs (corvidlabs.com)",
  "changes": [
    { "tool": "Zendesk", "company": "Corvid Labs", "domain": "corvidlabs.com", "kind": "Dropped", "when": "Nov 6" },
    { "tool": "Intercom", "company": "Corvid Labs", "domain": "corvidlabs.com", "kind": "Adopted", "when": "Nov 6" }
  ]
}
Team chat · #competitor-alerts
IncumbentlyApp · 9:41
3 new changes across your toolsCorvid Labs dropped Zendesk
  • DNS Dropped Zendesk: Corvid Labs (corvidlabs.com)
  • Web Adopted Intercom: Corvid Labs (corvidlabs.com)
  • DNS Dropped Zendesk: Saltbox Retail (saltboxretail.com)
Open in Incumbently
Illustrative · email on every plan, Slack or any webhook on Max
What triggers one

Only real changes. Never noise.

A tool is adopted

A company starts using a tool you track, seen in its DNS, subdomains, website code or hiring.

A tool is dropped

The records, tenant or code behind a tool go away. That is a switch you can act on today.

On your schedule

Each change is checked and dated before it is sent, then delivered at the pace your plan sets.

Use cases

Who uses alerts.

Questions

Alerts, answered.

A sign that a company is about to buy or switch software. Incumbently watches 75+ of them, such as a new subdomain pointing to a vendor, a removed DNS record, or job posts that name a replacement, and turns them into dated adoptions and drops.

Intent data guesses interest from what people read online. Buying signals here are observed changes in a company's own infrastructure, website and hiring, so each alert is about something that actually happened.

Max sends real-time alerts as changes land. Pro sends a daily digest every morning. The free plan sends a monthly report.

Yes, on Max. Paste a Slack incoming-webhook URL in Settings, then Alerts. Any other webhook URL works the same way.

Yes. Each workspace controls its own email alerts in Settings, then Alerts.

Your turn

Get your first alert.

Start free, no card needed. Track one tool and get a monthly report of who started or stopped using it.