Use it
MCP serverAsk in Claude, ChatGPT or CursorDashboardSearch, filter and export listsAlertsSlack or email when accounts changeAPIThe same data in your own code
NewSwitch alertsKnow the week a company starts leaving a tool.
What we track
Companies using a toolWho runs Snowflake, Okta, Datadog…Who's switchingAccounts moving between toolsMarket shareShare by category, updated monthly
How we work
MethodologyHow every signal gets checkedData sourcingPublic sources only
Learn
DocsSet up MCP in a minuteResearchMarket research and switching reportsCompare toolsIncumbently vs BuiltWith and moreAlternativesTo BuiltWith, Wappalyzer and moreAbout usWho builds Incumbently
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Data

Market share. By category, updated monthly.

The share of companies running each tool in a category, how it moved, and who is winning the switches.

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By category

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4 toolsCRM market shareSalesforce, HubSpot, Pipedrive, Attio4 toolsHelp desk market shareZendesk, Intercom, Freshdesk, Front4 toolsObservability market shareDatadog, Grafana Cloud, New Relic, Dynatrace4 toolsData warehouse market shareSnowflake, Databricks, BigQuery, Amazon Redshift4 toolsIdentity market shareOkta, Microsoft Entra, JumpCloud, OneLogin
DataCompanies using a toolDataCompanies leaving a toolDataWho's switchingResearchMarket research and reportsMore data
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