Head to head · Last verified Nov 6, 2026

HubSpot vs Pipedrive Who uses which, and who's switching.

We see 2,564,985 companies using HubSpot and 12,655 using Pipedrive. In the last 12 months, 1,338,094 started on HubSpot and 10,589 on Pipedrive. 0 moved from HubSpot to Pipedrive, and 0 the other way.

2,564,985HubSpot12,655Pipedrive
2,564,985Companies using HubSpot
12,655Companies using Pipedrive
Switched between them
Over time

New customers, month by month.

D13,567JFMAMJJASO116,300
HubSpotDec 2025 – Oct 2026
D863JFMAMJJASO680
PipedriveDec 2025 – Oct 2026
Switching

Who moves which way.

Companies that stopped using one and started using the other since Nov 6, 2025.

HubSpot

By company size.

2–10 staff82%
11–50 staff7%
51–200 staff5%
201–500 staff2%
501–1,000 staff1%
1,001–5,000 staff1%
Pipedrive

By company size.

2–10 staff16%
11–50 staff50%
51–200 staff23%
201–500 staff6%
501–1,000 staff2%
1,001–5,000 staff2%
10,001+ staff1%
HubSpot

Top industries.

IT Services and IT Consulting1%
Software Development1%
Business Consulting and Services1%
Advertising Services1%
Technology, Information and Internet1%
Pipedrive

Top industries.

Software Development8%
IT Services and IT Consulting7%
Advertising Services4%
Financial Services4%
Construction4%
Questions

HubSpot vs Pipedrive, answered.

HubSpot is used by more of the companies we see: 2,564,985 against 12,655.

In the last 12 months, 1,338,094 companies started using HubSpot and 10,589 started using Pipedrive.

Since Nov 6, 2025, 0 moved from HubSpot to Pipedrive and 0 moved from Pipedrive to HubSpot.

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