Incumbently vs BuiltWith Websites show the front. We show the whole stack.
What each tool sees, how early it spots a switch, and what it costs. Facts about BuiltWith come from its own site and docs.
BuiltWith is the biggest index of website technologies, with more than 128,000 tracked. It reads what a site loads in the browser. Incumbently tracks 1,500+ business software products, including back-end tools a website never shows, like data warehouses, observability and identity. We add job posts and new hires to show when a company is switching, and paid plans start at $149 a month against BuiltWith's $295.
- Finds back-end tools like Snowflake, Okta and Datadog that rarely show in page code
- Shows when a company is switching, from job posts and infrastructure changes
- Dates every signal, so you see when a tool showed up or went away
I found 18 accounts with switch signals in the last 30 days. Here are the strongest five, each with the signals behind it:
46 sources · open any row to see the DNS record, certificate or job post
Feature by feature. Incumbently and BuiltWith.
Who sees the switch first.
A company switching tools leaves signals in a rough order. Here is which steps each tool can see, based on the sources it uses.
What a switch alert looks like. With what changed and when.
- Oct 02Job post: “Support Ops lead, Grafana experience”Jobs
- Oct 11help-new subdomain appears in certificate logsCert
- Oct 19New Head of Support, used Grafana at last jobHire
- Oct 28DNS now points to GrafanaDNS
- Jobs 3 job posts ask for Grafana experience
- Cert New support subdomain issued 9 days ago
- Hire New Head of Support joined from a Grafana customer
- Watch Datadog and see every customer it has
- Get an alert the week one of them starts switching
- Open the case file to see each signal and where it came from
- Draft the first email straight from the alert
An honest split.
- You sell software that runs behind the website
- You care about who is switching this month, not who installed a tag years ago
- You want contacts and alerts in the same place
BuiltWith fits if you need the widest list of front-end website technologies, like analytics tags, themes and plugins.
Incumbently vs BuiltWith, answered.
Tools that run behind the website rarely show up in page code, so front-end crawlers miss most of them. Incumbently finds them in DNS records, subdomains, certificate logs and job posts.
BuiltWith says it updates weekly. Independent reviews note that smaller sites are re-checked less often, about once a quarter. Incumbently's agents run all day and date every signal.
BuiltWith costs $295, $495 or $995 a month, and Basic tracks 2 technologies (checked November 2026). Incumbently has a free plan, Pro at $149 a month for 3 tracked tools and Max at $249 for 10, with contacts, alerts and API credits included.
BuiltWith is a trademark of its owner. We compare products using public pricing and documentation. Features and prices change. If something here is out of date, email us and we will fix it.
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