Market share · Last verified Nov 6, 2026
Identity market share Across 80,075 companies.
Across the 80,075 company installs we see in Identity, Microsoft Entra ID leads with 63.6%, followed by Okta at 18.1%. Shares count companies, not revenue.
80,075Company installs in Identity
63.6%Microsoft Entra ID share
5Vendors compared
Share
Share of companies.
VendorCompaniesShareMicrosoft Entra ID50,92863.6%Okta14,45718.1%Auth011,62314.5%JumpCloud1,6782.1%OneLogin1,3891.7%
Switching
Who moves to whom.
Companies that stopped using one vendor and started using another since Nov 6, 2025. Darker cells mean more switches.
From ↓ · To →Microsoft Entra IDOktaAuth0JumpCloudOneLoginMicrosoft Entra ID—n/an/an/an/aOkta42—243Auth070—20JumpCloudn/an/an/a—n/aOneLogin18337234—
n/a: we don't see drops for Microsoft Entra ID or JumpCloud yet, so moves away from it aren't counted. Moves to it are.
By company size
Share by company size.
51–200 staff
201–500 staff
501–1,000 staff
1,001–5,000 staff
5,001–10,000 staff
10,001+ staff
How we count
Every signal behind the numbers.
MX recordsDomain names
Microsoft 365 behind MimecastShows adoptionDomain names 9
Subdomains and tenants 7
Certificates 4
Website and app 12
Hiring 8
People 6
Company news 7
Vendors and partners 7
Public records 6
Code and infrastructure 8
Incumbent events 4
Questions
Identity market share, answered.
Microsoft Entra ID, with 63.6% of the 80,075 company installs we see in Identity. Okta is second at 18.1%.
By the number of companies where we see each tool in use, not by revenue or seats. A company that uses two of these tools counts for both.
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