# Incumbently > Technographics and buying signals. Incumbently tracks 75+ public signals (DNS records, subdomains, SSL certificates, website code, job posts, news) across 1,500+ software tools, to show which companies use a tool and when they start or stop, plus the decision makers at any company. Every page below has a markdown version: add `.md` to the URL, or send `Accept: text/markdown`. - How agents should use Incumbently: https://www.incumbently.com/agents.md - API docs: https://www.incumbently.com/docs (Markdown: https://www.incumbently.com/docs.md) - MCP server: https://app.incumbently.com/mcp (OAuth 2.1; see https://www.incumbently.com/auth.md) - REST API: https://app.incumbently.com/v1 (OpenAPI at https://app.incumbently.com/openapi.json) - Agent skills: https://www.incumbently.com/.well-known/agent-skills/index.json - Capability manifest: https://www.incumbently.com/.well-known/ai-catalog.json ## Product - [Incumbently | Technographics and buying signals for B2B sales](https://www.incumbently.com/index.md): Find every company using your competitor. AI agents track 75+ buying signals across hiring, domain names, SSL certificates and more for 1,500+ software tools, and alert you when a company starts to switch. - [Incumbently pricing: free plan, Pro $149, Max $249](https://www.incumbently.com/pricing.md): Technographics and buying signals with a free plan, then Pro at $149 and Max at $249 a month. Pay for the tools you track, with MCP, API credits and alerts included. - [Incumbently MCP server: technographics and buying signals in Claude, ChatGPT and Cursor](https://www.incumbently.com/mcp.md): Ask Claude, ChatGPT or Cursor which companies use a tool, who dropped it this month and what they run now. One remote MCP server, six tools, 75+ signals behind every answer. - [Technographics API: companies using any tool, and who's switching](https://www.incumbently.com/api.md): A technographics API and BuiltWith API alternative. Pull every company using a tool, every adoption and drop, and any company's tech stack. JSON over HTTPS, one credit per record. - [Incumbently API docs: endpoints, MCP, credits and errors](https://www.incumbently.com/docs.md): The Incumbently API: companies using any tool, who started or stopped, company stacks and decision makers. Endpoints with examples, MCP for Claude, ChatGPT and Cursor, credits, limits and errors. - [Technographics dashboard: every company using your competitor, and who's switching](https://www.incumbently.com/dashboard.md): Track the tools you sell against. See every company using them, every adoption and drop as it happens, who is hiring for a replacement, and any company's tech stack. - [Buying signal alerts: know the week a company drops your competitor](https://www.incumbently.com/alerts.md): Incumbently watches 75+ buying signals on the tools you track and alerts you when a company adopts or drops one. Email on every plan, Slack or any webhook on Max. - [What is technographic data? How Incumbently detects tech stacks and buying signals](https://www.incumbently.com/methodology.md): Technographic data shows which software a company uses. Incumbently's agents watch 75+ signals across 1,500+ tools, then match, verify and date each one so you see adoptions and drops as they happen. - [Data sourcing: how Incumbently collects technographics from public signals](https://www.incumbently.com/data-sourcing.md): Every signal Incumbently collects is published openly: DNS records, certificate logs, website code, public job posts and news. No logins, no paywalls, and anyone can ask us to correct or remove their data. - [Incumbently research: software switching, market share and adoption reports](https://www.incumbently.com/research.md): Market research built from Incumbently's data on 1,500+ software tools: which tools win and lose customers, market share by category, and adoption studies. - [About Incumbently: built by a lead gen agency, tested on our own pipeline](https://www.incumbently.com/about.md): Incumbently started inside a B2B lead generation agency. Daniel, our founder, ran outbound for more than 100 clients and kept hitting the same wall: tech data that was months old and had no proof behind it. - [Privacy policy · Incumbently](https://www.incumbently.com/privacy.md): What Incumbently collects, why, who helps us run the service, how long we keep it, and how to have your data deleted. - [Terms of service · Incumbently](https://www.incumbently.com/terms.md): The rules for using Incumbently's website, app, API and MCP server: plans and billing, credits, acceptable use, cancellation and liability. - [Tech stack checker: see what software any website uses](https://www.incumbently.com/tech-stack-checker.md): Free tech stack checker. Enter a company's website to see the software it runs, grouped by category, from public signals like DNS records and website code. - [Who uses it? Find companies using any software tool](https://www.incumbently.com/who-uses.md): Free tool: enter any software tool to see how many companies use it, where they are, how big they are, and a sample of customers. ## Incumbently vs other tools - [Compare Incumbently with BuiltWith, Wappalyzer, TheirStack and Sumble](https://www.incumbently.com/vs.md): Side-by-side comparisons of Incumbently and other technographics tools: what each one sees, how early it spots a switch, and what it costs. Plus tool-vs-tool comparisons by category. - [Incumbently vs BuiltWith (2026): coverage, timing and pricing compared](https://www.incumbently.com/vs/builtwith.md): Incumbently vs BuiltWith: what each tool sees, how early it catches a company adopting or dropping a tool, and what it costs. Websites show the front. We show - [Incumbently vs Sumble (2026): coverage, timing and pricing compared](https://www.incumbently.com/vs/sumble.md): Incumbently vs Sumble: what each tool sees, how early it catches a company adopting or dropping a tool, and what it costs. Org charts show who. We show when. - [Incumbently vs TheirStack (2026): coverage, timing and pricing compared](https://www.incumbently.com/vs/theirstack.md): Incumbently vs TheirStack: what each tool sees, how early it catches a company adopting or dropping a tool, and what it costs. Job posts are half the story. - [Incumbently vs Wappalyzer (2026): coverage, timing and pricing compared](https://www.incumbently.com/vs/wappalyzer.md): Incumbently vs Wappalyzer: what each tool sees, how early it catches a company adopting or dropping a tool, and what it costs. An extension shows one site. We ## Alternatives - [Alternatives to BuiltWith, Wappalyzer, HG Insights and Explorium (2026)](https://www.incumbently.com/alternatives.md): The best alternatives to the main technographics and company data tools, compared on what they see, how fresh the data is, and what they cost. - [5 best BuiltWith alternatives in 2026 (free and paid, compared)](https://www.incumbently.com/alternatives/builtwith.md): The best BuiltWith alternative for sales teams is Incumbently, because it finds back-end tools that never show in page code and dates every adoption and drop. - [5 best Explorium alternatives in 2026 (free and paid, compared)](https://www.incumbently.com/alternatives/explorium.md): Explorium is shutting down. AgentSource and Vibe Prospecting stop on December 2, 2026, and data is deleted by December 31. If you used it to research accounts - [5 best HG Insights alternatives in 2026 (free and paid, compared)](https://www.incumbently.com/alternatives/hg-insights.md): The best HG Insights alternative for mid-market teams is Incumbently: observed adoptions and drops, MCP access and an API from $149 a month, plus a free plan - [5 best Wappalyzer alternatives in 2026 (free and paid, compared)](https://www.incumbently.com/alternatives/wappalyzer.md): The best Wappalyzer alternative is Incumbently if you need lists of accounts and alerts rather than single-site checks. BuiltWith is the closest like-for-like ## Companies using a tool - [Companies using a tool: customer lists for CRM, help desk, cloud, identity and AI software](https://www.incumbently.com/companies-using.md): Who uses Salesforce, HubSpot, Zendesk, Okta, AWS, Snowflake, Slack, Cursor and 31 more tools, with company size, industry, country and when each one started. - [Companies using Akamai (23K+) · Nov 2026](https://www.incumbently.com/companies-using/akamai.md): 23K+ companies use Akamai. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using Asana (7,500+) · Nov 2026](https://www.incumbently.com/companies-using/asana.md): 7,500+ companies use Asana. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using Auth0 (11K+) · Nov 2026](https://www.incumbently.com/companies-using/auth0.md): 11K+ companies use Auth0. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using AWS (140K+) · Nov 2026](https://www.incumbently.com/companies-using/aws.md): 140K+ companies use AWS. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using Microsoft Azure (40K+) · Nov 2026](https://www.incumbently.com/companies-using/azure.md): 40K+ companies use Microsoft Azure. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using BigCommerce (4,500+) · Nov 2026](https://www.incumbently.com/companies-using/bigcommerce.md): 4,500+ companies use BigCommerce. See who started in the last 90 days, by industry, size and country. - [Companies using ChatGPT (60K+) · Nov 2026](https://www.incumbently.com/companies-using/chatgpt.md): 60K+ companies use ChatGPT. See who started in the last 90 days, by industry, size and country. - [Companies using Claude (120K+) · Nov 2026](https://www.incumbently.com/companies-using/claude.md): 120K+ companies use Claude. See who started in the last 90 days, by industry, size and country. - [Companies using Claude Code (18K+) · Nov 2026](https://www.incumbently.com/companies-using/claude-code.md): 18K+ companies use Claude Code. See who started in the last 90 days, by industry, size and country. - [Companies using Cloudflare (1.1M+) · Nov 2026](https://www.incumbently.com/companies-using/cloudflare.md): 1.1M+ companies use Cloudflare. See who started in the last 90 days, by industry, size and country. - [Companies using Cursor (9,900+) · Nov 2026](https://www.incumbently.com/companies-using/cursor.md): 9,900+ companies use Cursor. See who started in the last 90 days, by industry, size and country. - [Companies using Databricks (2,300+) · Nov 2026](https://www.incumbently.com/companies-using/databricks.md): 2,300+ companies use Databricks. See who started in the last 90 days, by industry, size and country. - [Companies using Fastly (42K+) · Nov 2026](https://www.incumbently.com/companies-using/fastly.md): 42K+ companies use Fastly. See who started in the last 90 days, by industry, size and country. - [Companies using Freshdesk (14K+) · Nov 2026](https://www.incumbently.com/companies-using/freshdesk.md): 14K+ companies use Freshdesk. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using GitHub Copilot (3,700+) · Nov 2026](https://www.incumbently.com/companies-using/github-copilot.md): 3,700+ companies use GitHub Copilot. See who started in the last 90 days, by industry, size and country. - [Companies using Google Cloud (38K+) · Nov 2026](https://www.incumbently.com/companies-using/google-cloud.md): 38K+ companies use Google Cloud. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using Gorgias (8,800+) · Nov 2026](https://www.incumbently.com/companies-using/gorgias.md): 8,800+ companies use Gorgias. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using HubSpot (2.5M+) · Nov 2026](https://www.incumbently.com/companies-using/hubspot.md): 2.5M+ companies use HubSpot. See who started in the last 90 days, by industry, size and country. - [Companies using Intercom (18K+) · Nov 2026](https://www.incumbently.com/companies-using/intercom.md): 18K+ companies use Intercom. See who started in the last 90 days, by industry, size and country. - [Companies using Jira (60K+) · Nov 2026](https://www.incumbently.com/companies-using/jira.md): 60K+ companies use Jira. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using JumpCloud (1,600+) · Nov 2026](https://www.incumbently.com/companies-using/jumpcloud.md): 1,600+ companies use JumpCloud. See who started in the last 90 days, by industry, size and country. - [Companies using Linear (29K+) · Nov 2026](https://www.incumbently.com/companies-using/linear.md): 29K+ companies use Linear. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using Microsoft Dynamics 365 (34K+) · Nov 2026](https://www.incumbently.com/companies-using/microsoft-dynamics.md): 34K+ companies use Microsoft Dynamics 365. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using Microsoft Entra ID (50K+) · Nov 2026](https://www.incumbently.com/companies-using/microsoft-entra.md): 50K+ companies use Microsoft Entra ID. See who started in the last 90 days, by industry, size and country. - [Companies using Microsoft Teams (1.2M+) · Nov 2026](https://www.incumbently.com/companies-using/microsoft-teams.md): 1.2M+ companies use Microsoft Teams. See who started in the last 90 days, by industry, size and country. - [Companies using monday.com (120K+) · Nov 2026](https://www.incumbently.com/companies-using/monday.md): 120K+ companies use monday.com. See who started in the last 90 days, by industry, size and country. - [Companies using Okta (14K+) · Nov 2026](https://www.incumbently.com/companies-using/okta.md): 14K+ companies use Okta. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using OneLogin (1,300+) · Nov 2026](https://www.incumbently.com/companies-using/onelogin.md): 1,300+ companies use OneLogin. See who started in the last 90 days, by industry, size and country. - [Companies using Pipedrive (12K+) · Nov 2026](https://www.incumbently.com/companies-using/pipedrive.md): 12K+ companies use Pipedrive. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using Salesforce (52K+) · Nov 2026](https://www.incumbently.com/companies-using/salesforce.md): 52K+ companies use Salesforce. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using Shopify (340K+) · Nov 2026](https://www.incumbently.com/companies-using/shopify.md): 340K+ companies use Shopify. See who started in the last 90 days, by industry, size and country. - [Companies using Slack (390K+) · Nov 2026](https://www.incumbently.com/companies-using/slack.md): 390K+ companies use Slack. See who started in the last 90 days, by industry, size and country. - [Companies using Snowflake (1,400+) · Nov 2026](https://www.incumbently.com/companies-using/snowflake.md): 1,400+ companies use Snowflake. See who started in the last 90 days, by industry, size and country. - [Companies using Stripe (31K+) · Nov 2026](https://www.incumbently.com/companies-using/stripe.md): 31K+ companies use Stripe. See who started in the last 90 days, by industry, size and country. - [Companies using Webex (33K+) · Nov 2026](https://www.incumbently.com/companies-using/webex.md): 33K+ companies use Webex. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using WooCommerce (1,500+) · Nov 2026](https://www.incumbently.com/companies-using/woocommerce.md): 1,500+ companies use WooCommerce. See who started in the last 90 days, by industry, size and country. - [Companies using Zendesk (24K+) · Nov 2026](https://www.incumbently.com/companies-using/zendesk.md): 24K+ companies use Zendesk. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using Zoho Desk (16K+) · Nov 2026](https://www.incumbently.com/companies-using/zoho-desk.md): 16K+ companies use Zoho Desk. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. - [Companies using Zoom (55K+) · Nov 2026](https://www.incumbently.com/companies-using/zoom.md): 55K+ companies use Zoom. See who started in the last 90 days, who stopped, and where they went, by industry, size and country. ## Companies leaving a tool - [Companies leaving a tool: who dropped Jira, Webex, Pipedrive and more](https://www.incumbently.com/leaving.md): Companies that stopped using 18 tools in the last 90 days, including Jira, Webex, Pipedrive, Freshdesk, with company size, industry and the rival they moved to. - [Companies leaving Akamai: 150+ in the last 90 days](https://www.incumbently.com/leaving/akamai.md): 150+ companies stopped using Akamai in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Asana: 53 in the last 90 days](https://www.incumbently.com/leaving/asana.md): 53 companies stopped using Asana in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Auth0: 340+ in the last 90 days](https://www.incumbently.com/leaving/auth0.md): 340+ companies stopped using Auth0 in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving AWS: 1,400+ in the last 90 days](https://www.incumbently.com/leaving/aws.md): 1,400+ companies stopped using AWS in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Microsoft Azure: 450+ in the last 90 days](https://www.incumbently.com/leaving/azure.md): 450+ companies stopped using Microsoft Azure in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Freshdesk: 2,000+ in the last 90 days](https://www.incumbently.com/leaving/freshdesk.md): 2,000+ companies stopped using Freshdesk in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Google Cloud: 580+ in the last 90 days](https://www.incumbently.com/leaving/google-cloud.md): 580+ companies stopped using Google Cloud in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Gorgias: 580+ in the last 90 days](https://www.incumbently.com/leaving/gorgias.md): 580+ companies stopped using Gorgias in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Jira: 7,400+ in the last 90 days](https://www.incumbently.com/leaving/jira.md): 7,400+ companies stopped using Jira in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Linear: 130+ in the last 90 days](https://www.incumbently.com/leaving/linear.md): 130+ companies stopped using Linear in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Microsoft Dynamics 365: 550+ in the last 90 days](https://www.incumbently.com/leaving/microsoft-dynamics.md): 550+ companies stopped using Microsoft Dynamics 365 in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Okta: 190+ in the last 90 days](https://www.incumbently.com/leaving/okta.md): 190+ companies stopped using Okta in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Pipedrive: 2,200+ in the last 90 days](https://www.incumbently.com/leaving/pipedrive.md): 2,200+ companies stopped using Pipedrive in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Salesforce: 850+ in the last 90 days](https://www.incumbently.com/leaving/salesforce.md): 850+ companies stopped using Salesforce in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Webex: 3,100+ in the last 90 days](https://www.incumbently.com/leaving/webex.md): 3,100+ companies stopped using Webex in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Zendesk: 1,600+ in the last 90 days](https://www.incumbently.com/leaving/zendesk.md): 1,600+ companies stopped using Zendesk in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Zoho Desk: 1,100+ in the last 90 days](https://www.incumbently.com/leaving/zoho-desk.md): 1,100+ companies stopped using Zoho Desk in the last 90 days. See who, where they went, and the signal behind each one. - [Companies leaving Zoom: 33 in the last 90 days](https://www.incumbently.com/leaving/zoom.md): 33 companies stopped using Zoom in the last 90 days. See who, where they went, and the signal behind each one. ## Who's switching - [Who's switching: AWS to Google Cloud, Google Cloud to AWS, Microsoft Azure to AWS and more](https://www.incumbently.com/switching.md): Companies that dropped one tool and adopted its rival, across 31 switches such as AWS to Google Cloud and Google Cloud to AWS, with dates and company details. - [Companies switching from AWS to Microsoft Azure: 180+ since Nov 7, 2025](https://www.incumbently.com/switching/aws-to-azure.md): 180+ companies stopped using AWS and started using Microsoft Azure since Nov 7, 2025. See who, and how long the move took. - [Companies switching from AWS to Google Cloud: 340+ since Nov 7, 2025](https://www.incumbently.com/switching/aws-to-google-cloud.md): 340+ companies stopped using AWS and started using Google Cloud since Nov 7, 2025. See who, and how long the move took. - [Companies switching from Microsoft Azure to AWS: 260+ since Nov 7, 2025](https://www.incumbently.com/switching/azure-to-aws.md): 260+ companies stopped using Microsoft Azure and started using AWS since Nov 7, 2025. See who, and how long the move took. - [Companies switching from Microsoft Azure to Google Cloud: 97 since Nov 7, 2025](https://www.incumbently.com/switching/azure-to-google-cloud.md): 97 companies stopped using Microsoft Azure and started using Google Cloud since Nov 7, 2025. See who, and how long the move took. - [Companies switching from Freshdesk to Intercom: 63 since Jan 1, 2026](https://www.incumbently.com/switching/freshdesk-to-intercom.md): 63 companies stopped using Freshdesk and started using Intercom since Jan 1, 2026. See who, and how long the move took. - [Companies switching from Freshdesk to Zendesk: 210+ since Jan 1, 2026](https://www.incumbently.com/switching/freshdesk-to-zendesk.md): 210+ companies stopped using Freshdesk and started using Zendesk since Jan 1, 2026. See who, and how long the move took. - [Companies switching from Freshdesk to Zoho Desk: 220+ since Jan 1, 2026](https://www.incumbently.com/switching/freshdesk-to-zoho-desk.md): 220+ companies stopped using Freshdesk and started using Zoho Desk since Jan 1, 2026. See who, and how long the move took. - [Companies switching from Google Cloud to AWS: 310+ since Nov 7, 2025](https://www.incumbently.com/switching/google-cloud-to-aws.md): 310+ companies stopped using Google Cloud and started using AWS since Nov 7, 2025. See who, and how long the move took. - [Companies switching from Google Cloud to Microsoft Azure: 100+ since Nov 7, 2025](https://www.incumbently.com/switching/google-cloud-to-azure.md): 100+ companies stopped using Google Cloud and started using Microsoft Azure since Nov 7, 2025. See who, and how long the move took. - [Companies switching from Jira to Linear: 230+ since May 1, 2026](https://www.incumbently.com/switching/jira-to-linear.md): 230+ companies stopped using Jira and started using Linear since May 1, 2026. See who, and how long the move took. - [Companies switching from Microsoft Dynamics 365 to Salesforce: 32 since Nov 7, 2025](https://www.incumbently.com/switching/microsoft-dynamics-to-salesforce.md): 32 companies stopped using Microsoft Dynamics 365 and started using Salesforce since Nov 7, 2025. See who, and how long the move took. - [Companies switching from Okta to Microsoft Entra ID: 42 since Feb 1, 2026](https://www.incumbently.com/switching/okta-to-microsoft-entra.md): 42 companies stopped using Okta and started using Microsoft Entra ID since Feb 1, 2026. See who, and how long the move took. - [Companies switching from Pipedrive to Microsoft Dynamics 365: 32 since Jan 1, 2026](https://www.incumbently.com/switching/pipedrive-to-microsoft-dynamics.md): 32 companies stopped using Pipedrive and started using Microsoft Dynamics 365 since Jan 1, 2026. See who, and how long the move took. - [Companies switching from Pipedrive to Salesforce: 210+ since Jan 1, 2026](https://www.incumbently.com/switching/pipedrive-to-salesforce.md): 210+ companies stopped using Pipedrive and started using Salesforce since Jan 1, 2026. See who, and how long the move took. - [Companies switching from Salesforce to Microsoft Dynamics 365: 59 since Nov 7, 2025](https://www.incumbently.com/switching/salesforce-to-microsoft-dynamics.md): 59 companies stopped using Salesforce and started using Microsoft Dynamics 365 since Nov 7, 2025. See who, and how long the move took. - [Companies switching from Salesforce to Pipedrive: 250+ since Nov 7, 2025](https://www.incumbently.com/switching/salesforce-to-pipedrive.md): 250+ companies stopped using Salesforce and started using Pipedrive since Nov 7, 2025. See who, and how long the move took. - [Companies switching from Zendesk to Freshdesk: 260+ since Nov 7, 2025](https://www.incumbently.com/switching/zendesk-to-freshdesk.md): 260+ companies stopped using Zendesk and started using Freshdesk since Nov 7, 2025. See who, and how long the move took. - [Companies switching from Zendesk to Intercom: 58 since Nov 7, 2025](https://www.incumbently.com/switching/zendesk-to-intercom.md): 58 companies stopped using Zendesk and started using Intercom since Nov 7, 2025. See who, and how long the move took. - [Companies switching from Zendesk to Zoho Desk: 140+ since Nov 7, 2025](https://www.incumbently.com/switching/zendesk-to-zoho-desk.md): 140+ companies stopped using Zendesk and started using Zoho Desk since Nov 7, 2025. See who, and how long the move took. - [Companies switching from Zoho Desk to Freshdesk: 200+ since Nov 7, 2025](https://www.incumbently.com/switching/zoho-desk-to-freshdesk.md): 200+ companies stopped using Zoho Desk and started using Freshdesk since Nov 7, 2025. See who, and how long the move took. - [Companies switching from Zoho Desk to Intercom: 38 since Nov 7, 2025](https://www.incumbently.com/switching/zoho-desk-to-intercom.md): 38 companies stopped using Zoho Desk and started using Intercom since Nov 7, 2025. See who, and how long the move took. - [Companies switching from Zoho Desk to Zendesk: 130+ since Nov 7, 2025](https://www.incumbently.com/switching/zoho-desk-to-zendesk.md): 130+ companies stopped using Zoho Desk and started using Zendesk since Nov 7, 2025. See who, and how long the move took. ## Tool vs tool - [Tool vs tool: AWS vs Google Cloud, Zendesk vs Freshdesk, Salesforce vs Pipedrive and more, by real usage](https://www.incumbently.com/compare.md): 50 head-to-head comparisons of rival software by how many companies use each one, how fast each is growing, and how many moved between them. - [Auth0 vs JumpCloud: who uses which (2026)](https://www.incumbently.com/compare/auth0-vs-jumpcloud.md): Auth0 vs JumpCloud by real usage: 11K+ companies use Auth0 and 1,600+ use JumpCloud. - [Auth0 vs OneLogin: who uses which (2026)](https://www.incumbently.com/compare/auth0-vs-onelogin.md): Auth0 vs OneLogin by real usage: 11K+ companies use Auth0 and 1,300+ use OneLogin. - [AWS vs Microsoft Azure: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/aws-vs-azure.md): AWS vs Microsoft Azure by real usage: 140K+ companies use AWS and 40K+ use Microsoft Azure. - [AWS vs Google Cloud: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/aws-vs-google-cloud.md): AWS vs Google Cloud by real usage: 140K+ companies use AWS and 38K+ use Google Cloud. - [Microsoft Azure vs Google Cloud: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/azure-vs-google-cloud.md): Microsoft Azure vs Google Cloud by real usage: 40K+ companies use Microsoft Azure and 38K+ use Google Cloud. - [BigCommerce vs WooCommerce: who uses which (2026)](https://www.incumbently.com/compare/bigcommerce-vs-woocommerce.md): BigCommerce vs WooCommerce by real usage: 4,500+ companies use BigCommerce and 1,500+ use WooCommerce. - [Claude Code vs Cursor: who uses which (2026)](https://www.incumbently.com/compare/claude-code-vs-cursor.md): Claude Code vs Cursor by real usage: 18K+ companies use Claude Code and 9,900+ use Cursor. - [Claude Code vs GitHub Copilot: who uses which (2026)](https://www.incumbently.com/compare/claude-code-vs-github-copilot.md): Claude Code vs GitHub Copilot by real usage: 18K+ companies use Claude Code and 3,700+ use GitHub Copilot. - [Claude vs ChatGPT: who uses which (2026)](https://www.incumbently.com/compare/claude-vs-chatgpt.md): Claude vs ChatGPT by real usage: 120K+ companies use Claude and 60K+ use ChatGPT. - [Cloudflare vs Akamai: who uses which (2026)](https://www.incumbently.com/compare/cloudflare-vs-akamai.md): Cloudflare vs Akamai by real usage: 1.1M+ companies use Cloudflare and 23K+ use Akamai. - [Cloudflare vs Fastly: who uses which (2026)](https://www.incumbently.com/compare/cloudflare-vs-fastly.md): Cloudflare vs Fastly by real usage: 1.1M+ companies use Cloudflare and 42K+ use Fastly. - [Cursor vs GitHub Copilot: who uses which (2026)](https://www.incumbently.com/compare/cursor-vs-github-copilot.md): Cursor vs GitHub Copilot by real usage: 9,900+ companies use Cursor and 3,700+ use GitHub Copilot. - [Databricks vs Snowflake: who uses which (2026)](https://www.incumbently.com/compare/databricks-vs-snowflake.md): Databricks vs Snowflake by real usage: 2,300+ companies use Databricks and 1,400+ use Snowflake. - [Fastly vs Akamai: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/fastly-vs-akamai.md): Fastly vs Akamai by real usage: 42K+ companies use Fastly and 23K+ use Akamai. - [HubSpot vs Microsoft Dynamics 365: who uses which (2026)](https://www.incumbently.com/compare/hubspot-vs-microsoft-dynamics.md): HubSpot vs Microsoft Dynamics 365 by real usage: 2.5M+ companies use HubSpot and 34K+ use Microsoft Dynamics 365. - [HubSpot vs Pipedrive: who uses which (2026)](https://www.incumbently.com/compare/hubspot-vs-pipedrive.md): HubSpot vs Pipedrive by real usage: 2.5M+ companies use HubSpot and 12K+ use Pipedrive. - [HubSpot vs Salesforce: who uses which (2026)](https://www.incumbently.com/compare/hubspot-vs-salesforce.md): HubSpot vs Salesforce by real usage: 2.5M+ companies use HubSpot and 52K+ use Salesforce. - [Intercom vs Freshdesk: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/intercom-vs-freshdesk.md): Intercom vs Freshdesk by real usage: 18K+ companies use Intercom and 14K+ use Freshdesk. - [Intercom vs Gorgias: who uses which (2026)](https://www.incumbently.com/compare/intercom-vs-gorgias.md): Intercom vs Gorgias by real usage: 18K+ companies use Intercom and 8,800+ use Gorgias. - [Intercom vs Zoho Desk: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/intercom-vs-zoho-desk.md): Intercom vs Zoho Desk by real usage: 18K+ companies use Intercom and 16K+ use Zoho Desk. - [Jira vs Asana: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/jira-vs-asana.md): Jira vs Asana by real usage: 60K+ companies use Jira and 7,500+ use Asana. - [Jira vs Linear: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/jira-vs-linear.md): Jira vs Linear by real usage: 60K+ companies use Jira and 29K+ use Linear. - [Linear vs Asana: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/linear-vs-asana.md): Linear vs Asana by real usage: 29K+ companies use Linear and 7,500+ use Asana. - [Microsoft Dynamics 365 vs Pipedrive: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/microsoft-dynamics-vs-pipedrive.md): Microsoft Dynamics 365 vs Pipedrive by real usage: 34K+ companies use Microsoft Dynamics 365 and 12K+ use Pipedrive. - [Microsoft Entra ID vs Auth0: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/microsoft-entra-vs-auth0.md): Microsoft Entra ID vs Auth0 by real usage: 50K+ companies use Microsoft Entra ID and 11K+ use Auth0. - [Microsoft Entra ID vs JumpCloud: who uses which (2026)](https://www.incumbently.com/compare/microsoft-entra-vs-jumpcloud.md): Microsoft Entra ID vs JumpCloud by real usage: 50K+ companies use Microsoft Entra ID and 1,600+ use JumpCloud. - [Microsoft Entra ID vs Okta: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/microsoft-entra-vs-okta.md): Microsoft Entra ID vs Okta by real usage: 50K+ companies use Microsoft Entra ID and 14K+ use Okta. - [Microsoft Entra ID vs OneLogin: who uses which (2026)](https://www.incumbently.com/compare/microsoft-entra-vs-onelogin.md): Microsoft Entra ID vs OneLogin by real usage: 50K+ companies use Microsoft Entra ID and 1,300+ use OneLogin. - [Microsoft Teams vs Slack: who uses which (2026)](https://www.incumbently.com/compare/microsoft-teams-vs-slack.md): Microsoft Teams vs Slack by real usage: 1.2M+ companies use Microsoft Teams and 390K+ use Slack. - [Microsoft Teams vs Webex: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/microsoft-teams-vs-webex.md): Microsoft Teams vs Webex by real usage: 1.2M+ companies use Microsoft Teams and 33K+ use Webex. - [Microsoft Teams vs Zoom: who uses which (2026)](https://www.incumbently.com/compare/microsoft-teams-vs-zoom.md): Microsoft Teams vs Zoom by real usage: 1.2M+ companies use Microsoft Teams and 55K+ use Zoom. - [monday.com vs Asana: who uses which (2026)](https://www.incumbently.com/compare/monday-vs-asana.md): monday.com vs Asana by real usage: 120K+ companies use monday.com and 7,500+ use Asana. - [monday.com vs Jira: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/monday-vs-jira.md): monday.com vs Jira by real usage: 120K+ companies use monday.com and 60K+ use Jira. - [monday.com vs Linear: who uses which (2026)](https://www.incumbently.com/compare/monday-vs-linear.md): monday.com vs Linear by real usage: 120K+ companies use monday.com and 29K+ use Linear. - [Okta vs Auth0: who uses which (2026)](https://www.incumbently.com/compare/okta-vs-auth0.md): Okta vs Auth0 by real usage: 14K+ companies use Okta and 11K+ use Auth0. - [Okta vs JumpCloud: who uses which (2026)](https://www.incumbently.com/compare/okta-vs-jumpcloud.md): Okta vs JumpCloud by real usage: 14K+ companies use Okta and 1,600+ use JumpCloud. - [Okta vs OneLogin: who uses which (2026)](https://www.incumbently.com/compare/okta-vs-onelogin.md): Okta vs OneLogin by real usage: 14K+ companies use Okta and 1,300+ use OneLogin. - [Salesforce vs Microsoft Dynamics 365: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/salesforce-vs-microsoft-dynamics.md): Salesforce vs Microsoft Dynamics 365 by real usage: 52K+ companies use Salesforce and 34K+ use Microsoft Dynamics 365. - [Salesforce vs Pipedrive: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/salesforce-vs-pipedrive.md): Salesforce vs Pipedrive by real usage: 52K+ companies use Salesforce and 12K+ use Pipedrive. - [Shopify vs BigCommerce: who uses which (2026)](https://www.incumbently.com/compare/shopify-vs-bigcommerce.md): Shopify vs BigCommerce by real usage: 340K+ companies use Shopify and 4,500+ use BigCommerce. - [Shopify vs WooCommerce: who uses which (2026)](https://www.incumbently.com/compare/shopify-vs-woocommerce.md): Shopify vs WooCommerce by real usage: 340K+ companies use Shopify and 1,500+ use WooCommerce. - [Slack vs Webex: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/slack-vs-webex.md): Slack vs Webex by real usage: 390K+ companies use Slack and 33K+ use Webex. - [Slack vs Zoom: who uses which (2026)](https://www.incumbently.com/compare/slack-vs-zoom.md): Slack vs Zoom by real usage: 390K+ companies use Slack and 55K+ use Zoom. - [Zendesk vs Freshdesk: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/zendesk-vs-freshdesk.md): Zendesk vs Freshdesk by real usage: 24K+ companies use Zendesk and 14K+ use Freshdesk. - [Zendesk vs Gorgias: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/zendesk-vs-gorgias.md): Zendesk vs Gorgias by real usage: 24K+ companies use Zendesk and 8,800+ use Gorgias. - [Zendesk vs Intercom: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/zendesk-vs-intercom.md): Zendesk vs Intercom by real usage: 24K+ companies use Zendesk and 18K+ use Intercom. - [Zendesk vs Zoho Desk: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/zendesk-vs-zoho-desk.md): Zendesk vs Zoho Desk by real usage: 24K+ companies use Zendesk and 16K+ use Zoho Desk. - [Zoho Desk vs Freshdesk: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/zoho-desk-vs-freshdesk.md): Zoho Desk vs Freshdesk by real usage: 16K+ companies use Zoho Desk and 14K+ use Freshdesk. - [Zoho Desk vs Gorgias: who uses which (2026)](https://www.incumbently.com/compare/zoho-desk-vs-gorgias.md): Zoho Desk vs Gorgias by real usage: 16K+ companies use Zoho Desk and 8,800+ use Gorgias. - [Zoom vs Webex: who uses which, and who's switching (2026)](https://www.incumbently.com/compare/zoom-vs-webex.md): Zoom vs Webex by real usage: 55K+ companies use Zoom and 33K+ use Webex. ## Market share by category - [Software market share by category: CRM, help desk, cloud, identity, AI coding and more](https://www.incumbently.com/market-share.md): The share of companies running each tool in 11 categories, from real install counts: Help desk, CRM, Identity, Cloud and more. - [AI assistants market share 2026: Claude 67.8%, ChatGPT 32.2%](https://www.incumbently.com/market-share/ai-assistants.md): AI assistants market share across 180K+ companies, by company size. - [AI coding market share 2026: Claude Code 57.5%, Cursor 30.9%](https://www.incumbently.com/market-share/ai-coding.md): AI coding market share across 32K+ companies, by company size. - [CDN market share 2026: Cloudflare 94.4%, Fastly 3.6%](https://www.incumbently.com/market-share/cdn.md): CDN market share across 1.1M+ companies, by company size, with who switches to whom. - [Cloud market share 2026: AWS 65.3%, Microsoft Azure 17.7%](https://www.incumbently.com/market-share/cloud.md): Cloud market share across 220K+ companies, by company size, with who switches to whom. - [CRM market share 2026: HubSpot 96.3%, Salesforce 2%](https://www.incumbently.com/market-share/crm.md): CRM market share across 2.6M+ companies, by company size, with who switches to whom. - [Data platform market share 2026: Databricks 61.9%, Snowflake 38.1%](https://www.incumbently.com/market-share/data-platform.md): Data platform market share across 3,800+ companies, by company size. - [Ecommerce market share 2026: Shopify 98.3%, BigCommerce 1.3%](https://www.incumbently.com/market-share/ecommerce.md): Ecommerce market share across 350K+ companies, by company size. - [Help desk market share 2026: Zendesk 29.4%, Intercom 23%](https://www.incumbently.com/market-share/help-desk.md): Help desk market share across 82K+ companies, by company size, with who switches to whom. - [Identity market share 2026: Microsoft Entra ID 63.6%, Okta 18.1%](https://www.incumbently.com/market-share/identity.md): Identity market share across 80K+ companies, by company size, with who switches to whom. - [Project management market share 2026: monday.com 56.4%, Jira 27%](https://www.incumbently.com/market-share/project-management.md): Project management market share across 220K+ companies, by company size, with who switches to whom. - [Team communication market share 2026: Microsoft Teams 72.3%, Slack 22.7%](https://www.incumbently.com/market-share/team-communication.md): Team communication market share across 1.7M+ companies, by company size, with who switches to whom. ## Company tech stacks - [Company tech stacks: what Shopify, OpenAI, Airbnb, Stripe and more use](https://www.incumbently.com/stack.md): The software Shopify, OpenAI, Airbnb, Stripe, Netflix, Notion, Uber, Spotify run, grouped by category, with what each one started or stopped using recently. - [Airbnb tech stack: 114 tools and 5 recent changes](https://www.incumbently.com/stack/airbnb.md): The software Airbnb uses, grouped by category, with what it started or stopped using recently. - [Netflix tech stack: 96 tools and 5 recent changes](https://www.incumbently.com/stack/netflix.md): The software Netflix uses, grouped by category, with what it started or stopped using recently. - [Notion tech stack: 73 tools and 9 recent changes](https://www.incumbently.com/stack/notion.md): The software Notion uses, grouped by category, with what it started or stopped using recently. - [OpenAI tech stack: 127 tools and 6 recent changes](https://www.incumbently.com/stack/openai.md): The software OpenAI uses, grouped by category, with what it started or stopped using recently. - [Shopify tech stack: 129 tools and 9 recent changes](https://www.incumbently.com/stack/shopify.md): The software Shopify uses, grouped by category, with what it started or stopped using recently. - [Spotify tech stack: 31 tools](https://www.incumbently.com/stack/spotify.md): The software Spotify uses, grouped by category, with what it started or stopped using recently. - [Stripe tech stack: 109 tools and 7 recent changes](https://www.incumbently.com/stack/stripe.md): The software Stripe uses, grouped by category, with what it started or stopped using recently. - [Uber tech stack: 72 tools and 4 recent changes](https://www.incumbently.com/stack/uber.md): The software Uber uses, grouped by category, with what it started or stopped using recently.